An AI assistant answers shoppers day and night and advises them from your catalogue and prices, while enquiries and orders go straight into your CRM.
Products, prices, stock and content are managed in one back office that feeds both the website and the assistant.
A visitor types the question however they like and can attach a photo or a document.
Using tools, the assistant searches your catalogue and knowledge base and answers only from what it finds.
The assistant suggests suitable products or services, compares them and shows product cards with price and stock.
Having asked for contact details, the assistant saves the conversation, its attachments and a summary in the CRM.
The manager sees the whole conversation and contacts the shopper without asking everything again.
Your specialists refine the assistant's instructions and knowledge base themselves.
Example: a fictional company and made-up data.
Enquiries
A laptop for video editing
NewConversation summary
Done by AI: The customer is choosing a laptop for video editing. The assistant suggested two models, both in stock. The customer left her contact details and is waiting for an offer.
Conversation
Next step: prepare an offer by 30 Sep 2026, 12:00
Catalogue, search, basket, online payment, delivery by courier or to a parcel locker, several languages.
A chat window on every page, file uploads, product cards in answers and handover to a person.
Instructions, delivery and returns terms, answers to common questions – the assistant takes its answers from here.
Orders and invoices, and for service businesses also installed equipment, next service dates and warranties.
Enquiries, conversations and orders go straight into the CRM system.
Speed, a clear structure, metadata and redirects from day one.
A daily limit, and every conversation is logged.
2026Launching
A new website and online shop with an AI assistant: orders, enquiries and chats go straight into the CRM.
Every old address was kept or redirected, and AI chats enter the same enquiry pipeline as completed forms.
Next.js, TypeScript, MongoDB, language model
The assistant is set up to take prices only from your catalogue, through its tools, not from memory, and we check this on real shopper questions before launch. If it can't find a price, it says so and offers to put the shopper in touch with your staff.
Yes. We add the assistant to your existing website and connect it to your catalogue and CRM via API, so there is no need to change the website.
We keep every old address or redirect it to the new page with a 301. After launch we watch 404 errors, indexing and rankings in Search Console and fix any problems we find as quickly as possible.
A few sentences are enough – we'll reply and talk through how we could help.